Works matching IS 00222437 AND DT 1968 AND VI 5 AND IP 1

Results: 26

PUBLICATIONS RECEIVED.

Published in:: Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 112, doi. 10.1177/002224376800500126
Publication type:: Article

FOUNDATIONS FOR A THEORY OF CONSUMER BEHAVIOR.

Published in:

1968

By:

Fisk, George

Publication type:

Book Review

PLANNING AND PROBLEM SOLVING IN MARKETING.

Published in:

1968

By:

Amstutz, Arnold E.

Publication type:

Book Review

MODERN STATISTICS FOR BEHAVIORAL SCIENCES/ ELEMENTARY STATISTICAL THEORY FOR BEHAVIORAL SCIENTISTS.

Published in:

1968

By:

Peters, William S.

Publication type:

Book Review

MERCHANDISING DECISION MODELS FOR DEPARTMENT STORES.

Published in:

1968

By:

Mayans, Frank

Publication type:

Book Review

THE ART OF RESEARCH: A GUIDE FOR THE GRADUATE.

Published in:

1968

By:

Uhl, Kenneth P.

Publication type:

Book Review

USING MARKETING CONSULTANTS AND RESEARCH AGENCIES.

Published in:

1968

By:

Roper, Elmo

Publication type:

Book Review

STRATEGY IN ADVERTISING.

Published in:

1968

By:

Sachs, William S.

Publication type:

Book Review

A MANAGER'S GUIDE TO MARKETING RESEARCH: SURVEY OF RECENT DEVELOPMENTS.

Published in:

1968

By:

Roberts, Harry V.

Publication type:

Book Review

EDITORIAL: How Not to Do Research.

Published in:

1968

By:

FERBER, ROBERT

Publication type:

Editorial

Use of Mail Questionnaires in Colombia.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 101, doi. 10.2307/3149803

By:

LAURENT, CHARLES K.;
PARRA A., AQUILEO

Publication type:

Article

"Effective Number" as a Measure of Source and Destination Diversity.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 99, doi. 10.2307/3149802

By:

MCARTHUR, A. T. G.

Publication type:

Article

Computer Program Abstracts.

Published in:

1968

By:

ROBINSON, PATRICK J.;
CARMONE JR., FRANK J.

Publication type:

Abstract

Programming Notes.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 94, doi. 10.1177/002224376800500113

By:

ROBINSON, PATRICK J.;
CARMONE JR., FRANK J.

Publication type:

Article

Numerical Taxonomy in Marketing Analysis: A Review Article.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 83, doi. 10.2307/3149799

By:

FRANK, RONALD E.;
GREEN, PAUL E.

Publication type:

Article

Elasticity of Product Bias.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 78, doi. 10.2307/3149798

By:

SCHOOLER, ROBERT D.;
WILDT, ALBERT R.

Publication type:

Article

Consumer Goals and Reactions to a Communication Source.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 73, doi. 10.2307/3149797

By:

WILDING, JOHN;
BAUER, RAYMOND A.

Publication type:

Article

The Influencing Role of the Child in Family Decision Making.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 70, doi. 10.2307/3149796

By:

BEREY, LEWIS A.;
POLLAY, RICHARD W.

Publication type:

Article

Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 64, doi. 10.2307/3149795

By:

ROBERTSON, THOMAS S.;
KENNEDY, JAMES N.

Publication type:

Article

Perception of Self, Generalized Stereotypes, and Brand Selection.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 58, doi. 10.2307/3149794

By:

GRUBB, EDWARD L.;
HUPP, GREGG

Publication type:

Article

Personality Variables and the Consumer Decision Process.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 50, doi. 10.2307/3149793

By:

BRODY, ROBERT P.;
CUNNINGHAM, SCOTT M.

Publication type:

Article

Social Class and Life Cycle as Predictors of Shopping Behavior.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 41, doi. 10.2307/3149792

By:

RICH, STUART U.;
JAIN, SUBHASH C.

Publication type:

Article

Differences between Retailers' and Consumers' Perceptions.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 35, doi. 10.2307/3149791

By:

MCCLURE, PETER J.;
RYANS JR., JOHN K.

Publication type:

Article

A Comparison of American and British Repeat-Buying Habits.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 29, doi. 10.2307/3149790

By:

EHRENBERG, A. S. C.;
GOODHARDT, G. J.

Publication type:

Article

A Huge Marketing Research Task--Birth Control.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 21, doi. 10.2307/3149789

By:

SIMON, JULIAN L.

Publication type:

Article

The Development of Brand Loyalty: An Experimental Study.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 13, doi. 10.2307/3149788

By:

MCCONNELL, J. DOUGLAS

Publication type:

Article