Works matching IS 00222437 AND DT 1967 AND VI 4 AND IP 4


Results: 22
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    NEW SECTION FOR JMR.

    Published in:
    Journal of Marketing Research (JMR), 1967, v. 4, n. 4, p. 405, doi. 10.1177/002224376700400415
    By:
    • Ferber, Robert
    Publication type:
    Article
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    A Reply.

    Published in:
    1967
    By:
    • Wells, William D.;
    • Lo Sciuto, Leonard A.
    Publication type:
    Letter
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    Can New Product Buyers Be Identified?

    Published in:
    Journal of Marketing Research (JMR), 1967, v. 4, n. 4, p. 349, doi. 10.2307/3149872
    By:
    • Pessemier, Edgar A.;
    • Burger, Philip C.;
    • Tigert, Douglas J.
    Publication type:
    Article