THE INTELLIGENT MAN'S GUIDE TO SALES MEASURES OF ADVERTISING.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1967 AND VI 4 AND IP 3
Results: 21
1
2
THE CRITICAL PARTNERSHIP: STANDARDS OF ADVERTISING AGENCY SELECTION AND PERFORMANCE.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
3
PRACTICAL TECHNIQUES OF SALES FORECASTING.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
4
THE RELIABILITY OF CONSUMER REPORTS OF FINANCIAL ASSETS AND DEBTS.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
5
MARKETING RESEARCH MANAGEMENT.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
6
MEASURING ADVERTISING READERSHIP & RESULTS.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
7
Application of Pupil Response to Before-and-After Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 320, doi. 10.2307/3149469
- By:
- Publication type:
- Article
8
Developing Marketing Strategy Through Multiple Regression.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 318, doi. 10.1177/002224376700400314
- By:
- Publication type:
- Article
9
Random Sums of Random Variables as Economic Processes: Sales.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 296, doi. 10.2307/3149463
- By:
- Publication type:
- Article
10
Semantic Generalization in the Formation of Consumer Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 314, doi. 10.2307/3149467
- By:
- Publication type:
- Article
11
Use of Paired-Comparison Analysis to Increase Statistical Power of Ranked Data.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 309, doi. 10.2307/3149465
- By:
- Publication type:
- Article
12
A Stochastic Model of Radio Listening.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 303, doi. 10.2307/3149464
- By:
- Publication type:
- Article
13
A Practical Procedure for Media Selection.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 262, doi. 10.2307/3149458
- By:
- Publication type:
- Article
14
Tape Recording: Its Effect on Accuracy of Response in Survey Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 253, doi. 10.2307/3149457
- By:
- Publication type:
- Article
15
Effect of Question Wording on Response Distribution.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 312, doi. 10.2307/3149466
- By:
- Publication type:
- Article
16
Influence of Product Preference on Dissonance Reduction.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 286, doi. 10.2307/3149461
- By:
- Publication type:
- Article
17
An Interpersonal Orientation to the Study of Consumer Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 270, doi. 10.2307/3149459
- By:
- Publication type:
- Article
18
An Observational Criterion of Repurchase Performance.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 249, doi. 10.2307/3149456
- By:
- Publication type:
- Article
19
Role of Product-Related Conversations in the Diffusion of a New Product.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 291, doi. 10.2307/3149462
- By:
- Publication type:
- Article
20
Family Branding and Consumer Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 237, doi. 10.2307/3149455
- By:
- Publication type:
- Article
21
Testing a New Corporate Name.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 279, doi. 10.1177/002224376700400306
- By:
- Publication type:
- Article