Results: 19
MULTIVARIATE PROCEDURES FOR THE BEHAVIORAL SCIENCES.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
ON KNOWING THE CONSUMER.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Errata.
- Published in:
- 1966
- Publication type:
- Correction Notice
SURVEY RELIABILITY AND INTERVIEWER COMPETENCE.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
HOW BUSINESS ECONOMISTS FORECAST.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Developing Marketing Strategy through Multiple Regression.
- Published in:
- 1966
- By:
- Publication type:
- Book
THE OBSTINATE AUDIENCE.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Jet Set, Pseudo-Store, and New Product Testing.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 372, doi. 10.2307/3149853
- By:
- Publication type:
- Article
The Perceived Effects of Piggyback Television Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 365, doi. 10.2307/3149852
- By:
- Publication type:
- Article
Life Cycle Concept in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 355, doi. 10.2307/3149851
- By:
- Publication type:
- Article
The Reliability of Regional Interindustry Studies.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 350, doi. 10.2307/3149850
- By:
- Publication type:
- Article
Geographic Mobility and Market Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 341, doi. 10.2307/3149849
- By:
- Publication type:
- Article
Influence of Preliminary Contact on Mail Returns.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 410, doi. 10.2307/3149860
- By:
- Publication type:
- Article
Testing Brand-Switching Models.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 401, doi. 10.2307/3149859
- By:
- Publication type:
- Article
Monetary Inducements and Mail Questionnaire Response.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 398, doi. 10.2307/3149858
- By:
- Publication type:
- Article
Response Patterns to Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 392, doi. 10.1177/002224376600300409
- By:
- Publication type:
- Article
Some Empirical Observations on a Ten-Point Poor-to-Excellent Scale.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 388, doi. 10.2307/3149856
- By:
- Publication type:
- Article
Experimental Study of Consumer Behavior Conformity and Independence.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 384, doi. 10.2307/3149855
- By:
- Publication type:
- Article
Analysis of Retailer Advertising Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 378, doi. 10.2307/3149854
- By:
- Publication type:
- Article