DIMENSIONS OF CONSUMER BEHAVIOR.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1965 AND VI 2 AND IP 4
Results: 19
1
2
METHODS OF READERSHIP RESEARCH.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
3
SHOPPING BEHAVIOR OF DEPARTMENT STORE CUSTOMERS.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
4
THE AMERICAN DEPARTMENT STORE 1920-1960.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
5
PROMOTIONAL DECISION MAKING: PRACTICE AND THEORY.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
6
Are Open-ended Questions Worth the Effort?
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 417, doi. 10.2307/3149492
- By:
- Publication type:
- Article
7
A Further Clarification.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 415, doi. 10.2307/3149491
- By:
- Publication type:
- Article
8
Concluding Comments on the Schwerin Analyses of Advertising Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 413, doi. 10.2307/3149490
- By:
- Publication type:
- Article
9
Systematic Paired Comparisons in Preference Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 406, doi. 10.2307/3149489
- By:
- Publication type:
- Article
10
Should the AMA Encourage Arbitration of Trade Disputes?
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 418, doi. 10.1177/002224376500200414
- By:
- Publication type:
- Article
11
Market Research in Czechoslovakia.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 398, doi. 10.2307/3149487
- By:
- Publication type:
- Article
12
Product Bias in the Central American Common Market.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 394, doi. 10.2307/3149486
- By:
- Publication type:
- Article
13
How Many Clerks on a Floor?
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 388, doi. 10.2307/3149485
- By:
- Publication type:
- Article
14
Attitude Change and Cognitive Dissonance.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 401, doi. 10.2307/3149488
- By:
- Publication type:
- Article
15
Criteria for Media Comparisons: A Critique.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 364, doi. 10.2307/3149482
- By:
- Publication type:
- Article
16
An Appraisal of Markov Brand-Switching Models.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 347, doi. 10.2307/3149481
- By:
- Publication type:
- Article
17
The Anatomy of Response Errors: Consumer Savings.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 378, doi. 10.2307/3149484
- By:
- Publication type:
- Article
18
Modeling the Industrial Buying Process.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 370, doi. 10.2307/3149483
- By:
- Publication type:
- Article
19
What Big Agency Men Think of Copy Testing Methods.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 4, p. 339, doi. 10.2307/3149480
- By:
- Publication type:
- Article