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SOURCES OF PETROLEUM MARKETING STATISTICS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
MEETING THE PROBLEMS OF VERY SMALL ENTERPRISES.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
REPETITIVE ADVERTISING IN NEWSPAPERS, A STUDY OF TWO NEW PRODUCTS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
MATHEMATICS : WITH APPLICATIONS IN MANAGEMENT AND ECONOMICS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
PRODUCT STRATEGY AND MANAGEMENT/ VIEWPOINTS OF LEADING AUTHORITIES.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
MODERN MARKETING RESEARCH : A BEHAVIORAL SCIENCE APPROACH.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
HANDBOOK OF CONSUMER MOTIVATIONS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
HUMAN BEHAVIOR: AN INVENTORY OF SCIENTIFIC FINDINGS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
Eliminating Consumer Biases in Survey Data by Balanced Tabulation.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 66, doi. 10.2307/3150382
- By:
- Publication type:
- Article
Sequential Estimation as a Tool in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 62, doi. 10.2307/3150381
- By:
- Publication type:
- Article
The Evaluation of Subjective Information.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 40, doi. 10.2307/3150376
- By:
- Publication type:
- Article
Negro and White Responses to Advertising Stimuli.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 53, doi. 10.2307/3150379
- By:
- Publication type:
- Article
The Effect of Question Order on Responses.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 57, doi. 10.2307/3150380
- By:
- Publication type:
- Article
Product Test Results Using Three Different Methodologies.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 49, doi. 10.2307/3150378
- By:
- Publication type:
- Article
Random Sampling by Telephone - An Improved Method.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 45, doi. 10.2307/3150377
- By:
- Publication type:
- Article
The Interviewer and His Environment.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 24, doi. 10.2307/3150374
- By:
- Publication type:
- Article
Perceived Risk and Consumer Decision-Making - The Case of the Telephone Shopping.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 32, doi. 10.2307/3150375
- By:
- Publication type:
- Article
On the Use of Marketing Research in the Emerging Economies.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 20, doi. 10.1177/002224376400100403
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- Publication type:
- Article
Some Applications of Pupil Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 15, doi. 10.2307/3150372
- By:
- Publication type:
- Article
Why Does "Brand Loyalty" Vary Over Products.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 9, doi. 10.2307/3150371
- By:
- Publication type:
- Article