GUIDE TO SPECIAL ISSUES AND INDEXES OF PERIODICALS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1964 AND VI 1 AND IP 2
Results: 25
1
2
SAMPLING TECHNIQUES.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
3
BUSINESS CONSULTANTS AND CLIENTS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
4
A SURVEY OF MARKETING RESEARCH.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
5
SOVIET MARKETING: DISTRIBUTION IN A CONTROLLED ECONOMY.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
6
COMPARATIVE MARKETING.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
7
PRETESTING ADVERTISING.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
8
DEFINING ADVERTISING GOALS FOR MEASURED ADVERTISING RESULTS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
9
UNDERSTANDING CONSUMER BEHAVIOR.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
10
SOCIAL SCIENCE APPROACHES TO BUSINESS BEHAVIOR.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
11
SIMULATION OF INFORMATION AND DECISION SYSTEMS IN THE FIRM.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
12
DEVELOPMENT OF MARKETING THEORY.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
13
MARKETING: EXECUTIVE AND BUYER BEHAVIOR.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
14
Random Selection of Respondents Within Households in Phone Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 71, doi. 10.2307/3149926
- By:
- Publication type:
- Article
15
ROP Color and Its Effect on Newspaper Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 68, doi. 10.2307/3149925
- By:
- Publication type:
- Article
16
The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 63, doi. 10.2307/3149924
- By:
- Publication type:
- Article
17
Combination of Survey Methods.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 61, doi. 10.2307/3149923
- By:
- Publication type:
- Article
18
Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 51, doi. 10.2307/3149922
- By:
- Publication type:
- Article
19
Bayesian Classification Procedures in Analyzing Customer Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 44, doi. 10.2307/3149921
- By:
- Publication type:
- Article
20
An Optimal Plan for Salesmen's Compensation.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 39, doi. 10.2307/3149920
- By:
- Publication type:
- Article
21
A New Tool for Sales Managers.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 32, doi. 10.2307/3149919
- By:
- Publication type:
- Article
22
Some Aspects of Ethics in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 26, doi. 10.2307/3149918
- By:
- Publication type:
- Article
23
Formulation of an Index of Propensity To Buy.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 21, doi. 10.2307/3149917
- By:
- Publication type:
- Article
24
On the Accuracy of Recording of Consumer Panels: I.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 14, doi. 10.2307/3149916
- By:
- Publication type:
- Article
25
Model-Building in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 9, doi. 10.2307/3149915
- By:
- Publication type:
- Article