BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 135, doi. 10.1177/00222429241266586
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2025 AND VI 89 AND IP 1
Results: 8
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The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 19, doi. 10.1177/00222429241265000
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- Publication type:
- Article
3
Political Polarization Triggers Conservatives' Misinformation Spread to Attain Ingroup Dominance.
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- Journal of Marketing, 2025, v. 89, n. 1, p. 39, doi. 10.1177/00222429241264997
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- Publication type:
- Article
4
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 94, doi. 10.1177/00222429241264191
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- Publication type:
- Article
5
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 77, doi. 10.1177/00222429241263012
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- Publication type:
- Article
6
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 117, doi. 10.1177/00222429241260687
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- Publication type:
- Article
7
Emotional Energy: When Customer Interactions Energize Service Employees.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 1, doi. 10.1177/00222429241260637
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- Publication type:
- Article
8
Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 56, doi. 10.1177/00222429241257911
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- Publication type:
- Article