Works matching IS 00222429 AND DT 2024 AND VI 88 AND IP 4

Results: 7

Adoption of New Technology Vaccines.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 1, doi. 10.1177/00222429231220295

By:

Zimmermann, Laura;
Somasundaram, Jeeva;
Saha, Barsha

Publication type:

Article

Revenue Generation Through Influencer Marketing.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 40, doi. 10.1177/00222429231217471

By:

Beichert, Maximilian;
Bayerl, Andreas;
Goldenberg, Jacob;
Lanz, Andreas

Publication type:

Article

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 129, doi. 10.1177/00222429231215357

By:

Kulczynski, Alicia;
Hook, Margurite

Publication type:

Article

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 64, doi. 10.1177/00222429231213581

By:

Gu, Xian;
Zhang, Xiaoxi;
Kannan, P.K.

Publication type:

Article

Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 22, doi. 10.1177/00222429231213011

By:

Fritze, Martin P.;
Völckner, Franziska;
Melnyk, Valentyna

Publication type:

Article

How High-Arousal Language Shapes Micro- Versus Macro-Influencers' Impact.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 107, doi. 10.1177/00222429231207636

By:

Cascio Rizzo, Giovanni Luca;
Villarroel Ordenes, Francisco;
Pozharliev, Rumen;
De Angelis, Matteo;
Costabile, Michele

Publication type:

Article

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness.

Published in:

Journal of Marketing, 2024, v. 88, n. 4, p. 84, doi. 10.1177/00222429231203699

By:

Zhou, Xinyue;
Yan, Xiao;
Jiang, Yuwei

Publication type:

Article