Works matching IS 00222429 AND DT 2024 AND VI 88 AND IP 4
Results: 7
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 64, doi. 10.1177/00222429231213581
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- Article
Adoption of New Technology Vaccines.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 1, doi. 10.1177/00222429231220295
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- Article
Revenue Generation Through Influencer Marketing.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 40, doi. 10.1177/00222429231217471
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- Article
Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 129, doi. 10.1177/00222429231215357
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- Article
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 22, doi. 10.1177/00222429231213011
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- Article
How High-Arousal Language Shapes Micro- Versus Macro-Influencers' Impact.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 107, doi. 10.1177/00222429231207636
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- Article
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness.
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- Journal of Marketing, 2024, v. 88, n. 4, p. 84, doi. 10.1177/00222429231203699
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- Article