p-Values as QWERTY: Curating Evidence in the Computational Era.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 20, doi. 10.1177/00222429231221698
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2024 AND VI 88 AND IP 3
Results: 8
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"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.
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- Journal of Marketing, 2024, v. 88, n. 3, p. 1, doi. 10.1177/00222429231216910
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- Article
3
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation.
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- Journal of Marketing, 2024, v. 88, n. 3, p. 110, doi. 10.1177/00222429231196576
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- Article
4
Dual Branding by National Brand Manufacturers: Drivers and Outcomes.
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- Journal of Marketing, 2024, v. 88, n. 3, p. 69, doi. 10.1177/00222429231196575
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- Publication type:
- Article
5
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
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- Journal of Marketing, 2024, v. 88, n. 3, p. 29, doi. 10.1177/00222429231196122
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- Publication type:
- Article
6
Measuring Willingness to Pay: A Comparative Method of Valuation.
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- Journal of Marketing, 2024, v. 88, n. 3, p. 50, doi. 10.1177/00222429231195564
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- Article
7
Buyer–Supplier Relationship Dynamics in Buyers' Bankruptcy Survival.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 127, doi. 10.1177/00222429231193994
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- Publication type:
- Article
8
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 88, doi. 10.1177/00222429231193371
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- Publication type:
- Article