Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 121, doi. 10.1177/00222429231192049
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2024 AND VI 88 AND IP 2
Results: 8
1
2
The Competitive Effects of Online Reviews on Hotel Demand.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 40, doi. 10.1177/00222429231191449
- By:
- Publication type:
- Article
3
When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 99, doi. 10.1177/00222429231191446
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- Publication type:
- Article
4
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 141, doi. 10.1177/00222429231190021
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- Publication type:
- Article
5
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 1, doi. 10.1177/00222429231185313
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- Publication type:
- Article
6
Understanding Consumer Self-Design Abandonment: A Dynamic Perspective.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 79, doi. 10.1177/00222429231183977
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- Publication type:
- Article
7
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 21, doi. 10.1177/00222429231181071
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- Publication type:
- Article
8
For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 61, doi. 10.1177/00222429231179942
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- Publication type:
- Article