Acknowledgments.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 811, doi. 10.1177/00222429231203302
- Publication type:
- Article
Works matching IS 00222429 AND DT 2023 AND VI 87 AND IP 6
Results: 9
1
2
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
- Published in:
- 2023
- By:
- Publication type:
- Editorial
3
The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 928, doi. 10.1177/00222429231172111
- By:
- Publication type:
- Article
4
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 949, doi. 10.1177/00222429231171841
- By:
- Publication type:
- Article
5
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 906, doi. 10.1177/00222429231164654
- By:
- Publication type:
- Article
6
Competition and the Regulation of Fictitious Pricing.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 826, doi. 10.1177/00222429231164640
- By:
- Publication type:
- Article
7
"Choozing" the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 889, doi. 10.1177/00222429231162367
- By:
- Publication type:
- Article
8
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 869, doi. 10.1177/00222429231158116
- By:
- Publication type:
- Article
9
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 6, p. 847, doi. 10.1177/00222429231154532
- By:
- Publication type:
- Article