Works matching IS 00222429 AND DT 2023 AND VI 87 AND IP 2
Results: 8
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump.
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- Journal of Marketing, 2023, v. 87, n. 2, p. 232, doi. 10.1177/00222429221114317
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- Article
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
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- Journal of Marketing, 2023, v. 87, n. 2, p. 190, doi. 10.1177/00222429221120419
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- Article
The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
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- Journal of Marketing, 2023, v. 87, n. 2, p. 253, doi. 10.1177/00222429221116803
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- Article
Complaint De-Escalation Strategies on Social Media.
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- Journal of Marketing, 2023, v. 87, n. 2, p. 210, doi. 10.1177/00222429221119977
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- Article
Understanding the Performance Effects of "Dark" Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy.
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- Journal of Marketing, 2023, v. 87, n. 2, p. 298, doi. 10.1177/00222429221113254
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- Article
Caffeine's Effects on Consumer Spending.
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- Journal of Marketing, 2023, v. 87, n. 2, p. 149, doi. 10.1177/00222429221109247
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- Article
The Effect of Content on Zapping in TV Advertising.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818
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- Article
Machiavellianism in Alliance Partnerships.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 168, doi. 10.1177/00222429221100186
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- Article