Fields of Gold: Scraping Web Data for Marketing Insights.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 1, doi. 10.1177/00222429221100750
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2022 AND VI 86 AND IP 5
Results: 8
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Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 21, doi. 10.1177/00222429221087987
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- Publication type:
- Article
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The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets.
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- Journal of Marketing, 2022, v. 86, n. 5, p. 42, doi. 10.1177/00222429221078036
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- Publication type:
- Article
4
Measuring the Real-Time Stock Market Impact of Firm-Generated Content.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 58, doi. 10.1177/00222429211042848
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- Publication type:
- Article
5
Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 79, doi. 10.1177/00222429211037587
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- Publication type:
- Article
6
Why Salespeople Avoid Big-Whale Sales Opportunities.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 95, doi. 10.1177/00222429211037336
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- Publication type:
- Article
7
Do Backer Affiliations Help or Hurt Crowdfunding Success?
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 117, doi. 10.1177/00222429211031814
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- Publication type:
- Article
8
Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 135, doi. 10.1177/00222429211023016
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- Publication type:
- Article