Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 17, doi. 10.1177/00222429221083668
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2022 AND VI 86 AND IP 4
Results: 8
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Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 57, doi. 10.1177/00222429211053002
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- Publication type:
- Article
3
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 95, doi. 10.1177/00222429211036882
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- Publication type:
- Article
4
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 118, doi. 10.1177/00222429211034414
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- Publication type:
- Article
5
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 37, doi. 10.1177/00222429211033585
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- Publication type:
- Article
6
Examining Why and When Market Share Drives Firm Profit.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 73, doi. 10.1177/00222429211031922
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- Publication type:
- Article
7
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 141, doi. 10.1177/00222429211030841
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- Publication type:
- Article
8
Connecting to Place, People, and Past: How Products Make Us Feel Grounded.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 1, doi. 10.1177/00222429211027469
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- Publication type:
- Article