An Emerging Theory of Avatar Marketing.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 67, doi. 10.1177/0022242921996646
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2022 AND VI 86 AND IP 1
Results: 9
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Genetic Data: Potential Uses and Misuses in Marketing.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 7, doi. 10.1177/0022242920980767
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- Publication type:
- Article
3
The Rise of New Technologies in Marketing: A Framework and Outlook.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636
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- Publication type:
- Article
4
The Platformization of Brands.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 109, doi. 10.1177/00222429211054073
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- Publication type:
- Article
5
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 132, doi. 10.1177/00222429211045687
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- Publication type:
- Article
6
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 27, doi. 10.1177/00222429211013042
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- Publication type:
- Article
7
Augmented Reality in Retail and Its Impact on Sales.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 48, doi. 10.1177/0022242921995449
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- Publication type:
- Article
8
Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 149, doi. 10.1177/0022242920967912
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- Publication type:
- Article
9
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The "Word-of-Machine" Effect.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 91, doi. 10.1177/0022242920957347
- By:
- Publication type:
- Article