When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 74, doi. 10.1177/0022242921997082
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2021 AND VI 85 AND IP 5
Results: 11
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Gimmicky or Effective? The Effects of Imaginative Displays on Customers' Purchase Behavior.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 109, doi. 10.1177/0022242921997359
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- Publication type:
- Article
3
Mickey D's Has More Street Cred Than McDonald's: Consumer Brand Nickname Use Signals Information Authenticity.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 58, doi. 10.1177/0022242921996277
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- Publication type:
- Article
4
How Marketing Perks Influence Word of Mouth.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 128, doi. 10.1177/0022242921991798
- By:
- Publication type:
- Article
5
The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 145, doi. 10.1177/0022242921990351
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- Publication type:
- Article
6
Erratum to "Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge".
- Published in:
- 2021
- Publication type:
- Correction Notice
7
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 22, doi. 10.1177/00222429211028145
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- Publication type:
- Article
8
Expression of Concern.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 162, doi. 10.1177/00222429211026311
- Publication type:
- Article
9
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 1, doi. 10.1177/00222429211001050
- By:
- Publication type:
- Article
10
They're Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 92, doi. 10.1177/0022242920984492
- By:
- Publication type:
- Article
11
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 42, doi. 10.1177/00222429211003560
- By:
- Publication type:
- Article