Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 113, doi. 10.1177/0022242921998385
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2021 AND VI 85 AND IP 3
Results: 15
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Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 220, doi. 10.1177/0022242921994587
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- Article
3
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 150, doi. 10.1177/0022242921994566
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- Article
4
Variable Compensation and Salesperson Health.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 130, doi. 10.1177/0022242921993195
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- Article
5
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 78, doi. 10.1177/0022242921993176
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- Article
6
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 28, doi. 10.1177/0022242921993172
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- Article
7
"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 44, doi. 10.1177/0022242921992052
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- Article
8
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 168, doi. 10.1177/0022242921990070
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- Article
9
Better Marketing for a Better World.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 1, doi. 10.1177/00222429211003690
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- Article
10
From Waste to Taste: How "Ugly" Labels Can Increase Purchase of Unattractive Produce.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 62, doi. 10.1177/0022242920988656
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- Article
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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers' Donation Behavior.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 240, doi. 10.1177/0022242920988253
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- Article
12
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 10, doi. 10.1177/0022242920985784
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- Article
13
Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 97, doi. 10.1177/0022242920979647
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- Article
14
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 184, doi. 10.1177/0022242920974986
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- Publication type:
- Article
15
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 204, doi. 10.1177/0022242920928064
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- Article