Marketing Thinking and Doing.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
Works matching IS 00222429 AND DT 2021 AND VI 85 AND IP 1
Results: 23
1
2
Commentary: The Case for a Healthier Social Customer Journey.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
3
Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 98, doi. 10.1177/0022242920974669
- By:
- Publication type:
- Article
4
Commentary: The Ethical Use of Powerful Words and Persuasive Machines.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
5
Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
6
Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
7
Commentary: Managing Human Experience as a Core Marketing Capability.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
8
Commentary: Artificial Intelligence: The Marketer's Dilemma.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
9
Commentary: How AI Shapes Consumer Experiences and Expectations.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
10
Commentary: Music's Digital Dance: Singing and Swinging from Product to Service.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
11
Commentary: "Half My Digital Advertising Is Wasted...".
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
12
Commentary: Omnichannel from a Manufacturer's Perspective.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
13
Commentary: Beyond Data: The Mindsets and Disciplines Needed to Fuel Growth.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
14
Commentary: Governing Technology-Enabled Omnichannel Transactions.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
15
Commentary: The Future of Marketing Is Agile.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
16
Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field.
- Published in:
- 2021
- By:
- Publication type:
- Letter to the Editor
17
Capturing Marketing Information to Fuel Growth.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 163, doi. 10.1177/0022242920969198
- By:
- Publication type:
- Article
18
Informational Challenges in Omnichannel Marketing: Remedies and Future Research.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 103, doi. 10.1177/0022242920968810
- By:
- Publication type:
- Article
19
Evolution of Consumption: A Psychological Ownership Framework.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 196, doi. 10.1177/0022242920957007
- By:
- Publication type:
- Article
20
Consumers and Artificial Intelligence: An Experiential Perspective.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 131, doi. 10.1177/0022242920953847
- By:
- Publication type:
- Article
21
Marketing Agility: The Concept, Antecedents, and a Research Agenda.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 35, doi. 10.1177/0022242920952760
- By:
- Publication type:
- Article
22
Inefficiencies in Digital Advertising Markets.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 7, doi. 10.1177/0022242920913236
- By:
- Publication type:
- Article
23
Traveling with Companions: The Social Customer Journey.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 68, doi. 10.1177/0022242920908227
- By:
- Publication type:
- Article