Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 1, doi. 10.1177/0022242920913025
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2020 AND VI 84 AND IP 3
Results: 7
1
2
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 28, doi. 10.1177/0022242920912732
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- Publication type:
- Article
3
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 86, doi. 10.1177/0022242920912704
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- Publication type:
- Article
4
Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 68, doi. 10.1177/0022242920912272
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- Publication type:
- Article
5
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 46, doi. 10.1177/0022242920911907
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- Publication type:
- Article
6
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 106, doi. 10.1177/0022242920902722
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- Publication type:
- Article
7
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
- Published in:
- Journal of Marketing, 2020, v. 84, n. 3, p. 122, doi. 10.1177/0022242919901277
- By:
- Publication type:
- Article