Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 24, doi. 10.1177/0022242919899905
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2020 AND VI 84 AND IP 2
Results: 7
1
2
Improvised Marketing Interventions in Social Media.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 69, doi. 10.1177/0022242919899383
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- Publication type:
- Article
3
Business-to-Business E-Negotiations and Influence Tactics.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 47, doi. 10.1177/0022242919899381
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- Publication type:
- Article
4
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 114, doi. 10.1177/0022242919896337
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- Publication type:
- Article
5
Evaluating the Effectiveness of Retailer-Themed Super Saver Events.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 92, doi. 10.1177/0022242919896334
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- Publication type:
- Article
6
When and Why Saying "Thank You" Is Better Than Saying "Sorry" in Redressing Service Failures: The Role of Self-Esteem.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 133, doi. 10.1177/0022242919889894
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- Publication type:
- Article
7
Creating Boundary-Breaking, Marketing-Relevant Consumer Research.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 1, doi. 10.1177/0022242919889876
- By:
- Publication type:
- Article