Acknowledgments.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 1, doi. 10.1177/0022242919882644
- Publication type:
- Article
Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 6
Results: 7
1
2
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 93, doi. 10.1177/0022242919875688
- By:
- Publication type:
- Article
3
Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 43, doi. 10.1177/0022242919874049
- By:
- Publication type:
- Article
4
The Role of Marketer-Generated Content in Customer Engagement Marketing.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 21, doi. 10.1177/0022242919873903
- By:
- Publication type:
- Article
5
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 61, doi. 10.1177/0022242919873901
- By:
- Publication type:
- Article
6
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 76, doi. 10.1177/0022242919872156
- By:
- Publication type:
- Article
7
Selling to Barricaded Buyers.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 2, doi. 10.1177/0022242919874778
- By:
- Publication type:
- Article