Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 5

Results: 10

Commentary: The Twilight of Brand and Consumerism?: Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy.

Published in:

2019

By:

Sundararajan, Arun

Publication type:

Letter to the Editor

Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges.

Published in:

2019

By:

Chen, Yubo;
Wang, Liantao (Tarry)

Publication type:

Letter to the Editor

Challenging the Boundaries of Marketing.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 1, doi. 10.1177/0022242919867086

By:

Moorman, Christine;
van Heerde, Harald J.;
Moreau, C. Page;
Palmatier, Robert W.

Publication type:

Article

Marketing in the Sharing Economy.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 5, doi. 10.1177/0022242919861929

By:

Eckhardt, Giana M.;
Houston, Mark B.;
Jiang, Baojun;
Lamberton, Cait;
Rindfleisch, Aric;
Zervas, Georgios

Publication type:

Article

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 115, doi. 10.1177/0022242919860802

By:

Eggert, Andreas;
Steinhoff, Lena;
Witte, Carina

Publication type:

Article

Effects of Liberalization on Incumbent Firms' Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 97, doi. 10.1177/0022242919860085

By:

Ramani, Nandini;
Srinivasan, Raji

Publication type:

Article

The Unintended Consequence of Price-Based Service Recovery Incentives.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 57, doi. 10.1177/0022242919859325

By:

Kanuri, Vamsi K.;
Andrews, Michelle

Publication type:

Article

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 133, doi. 10.1177/0022242919847221

By:

Dotzel, Thomas;
Shankar, Venkatesh

Publication type:

Article

Brand Coolness.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 36, doi. 10.1177/0022242919857698

By:

Warren, Caleb;
Batra, Rajeev;
Loureiro, Sandra Maria Correia;
Bagozzi, Richard P.

Publication type:

Article

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns.

Published in:

Journal of Marketing, 2019, v. 83, n. 5, p. 78, doi. 10.1177/0022242919854374

By:

Hughes, Christian;
Swaminathan, Vanitha;
Brooks, Gillian

Publication type:

Article