Knowing What It Makes: How Product Transformation Salience Increases Recycling.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 21, doi. 10.1177/0022242919842167
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 4
Results: 7
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Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 121, doi. 10.1177/0022242919841595
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- Publication type:
- Article
3
Immediate Responses of Online Brand Search and Price Search to TV Ads.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 81, doi. 10.1177/0022242919847192
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- Publication type:
- Article
4
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 101, doi. 10.1177/0022242919843914
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- Publication type:
- Article
5
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 58, doi. 10.1177/0022242919841584
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- Publication type:
- Article
6
Successfully Communicating a Cocreated Innovation.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 38, doi. 10.1177/0022242919841039
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- Publication type:
- Article
7
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 1, doi. 10.1177/0022242919841034
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- Publication type:
- Article