Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 126, doi. 10.1177/0022242919831996
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 3
Results: 8
1
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With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 108, doi. 10.1177/0022242919831993
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- Publication type:
- Article
3
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 50, doi. 10.1177/0022242919831672
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- Publication type:
- Article
4
Market Intelligence Dissemination Practices.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 72, doi. 10.1177/0022242919830958
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- Publication type:
- Article
5
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 91, doi. 10.1177/0022242919830412
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- Publication type:
- Article
6
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 22, doi. 10.1177/0022242919825649
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- Publication type:
- Article
7
How Does Consumers' Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 145, doi. 10.1177/0022242918825269
- By:
- Publication type:
- Article
8
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 1, doi. 10.1177/0022242918822300
- By:
- Publication type:
- Article