JM as a Marketplace of Ideas.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 1
Results: 9
1
2
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 89, doi. 10.1177/0022242918816319
- By:
- Publication type:
- Article
3
That's Not So Bad, I'll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 133, doi. 10.1177/0022242918815895
- By:
- Publication type:
- Article
4
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 8, doi. 10.1177/0022242918815894
- By:
- Publication type:
- Article
5
Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 24, doi. 10.1177/0022242918815880
- By:
- Publication type:
- Article
6
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 51, doi. 10.1177/0022242918814254
- By:
- Publication type:
- Article
7
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 108, doi. 10.1177/0022242918812056
- By:
- Publication type:
- Article
8
Price Promotions and Popular Events.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 73, doi. 10.1177/0022242918812055
- By:
- Publication type:
- Article
9
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 151, doi. 10.1177/0022242918809380
- By:
- Publication type:
- Article