Selling the Premium in Freemium.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 10, doi. 10.1177/0022242918807170
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 6
Results: 9
1
2
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 28, doi. 10.1177/0022242918807673
- By:
- Publication type:
- Article
3
Reflections on Publishing in the Journal of Marketing.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
4
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 109, doi. 10.1177/0022242918805468
- By:
- Publication type:
- Article
5
Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 150, doi. 10.1177/0022242918805455
- By:
- Publication type:
- Article
6
Scheduling Content on Social Media: Theory, Evidence, and Application.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 89, doi. 10.1177/0022242918805411
- By:
- Publication type:
- Article
7
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors' Culture.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 49, doi. 10.1177/0022242918805405
- By:
- Publication type:
- Article
8
Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 71, doi. 10.1177/0022242918805059
- By:
- Publication type:
- Article
9
How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 132, doi. 10.1177/0022242918799699
- By:
- Publication type:
- Article