Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 45, doi. 10.1509/jm.17.0328
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 5
Results: 8
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Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 66, doi. 10.1509/jm.17.0276
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- Publication type:
- Article
3
When and How Board Members with Marketing Experience Facilitate Firm Growth.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 86, doi. 10.1509/jm.17.0195
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- Publication type:
- Article
4
Device Switching in Online Purchasing: Examining the Strategic Contingencies.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 1, doi. 10.1509/jm.17.0113
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- Publication type:
- Article
5
Why Consumers Don’t See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 125, doi. 10.1509/jm.17.0100
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- Publication type:
- Article
6
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 106, doi. 10.1509/jm.17.0002
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- Publication type:
- Article
7
Status Games: Market Driving Through Social Influence in the U.S. Wine Industry.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 141, doi. 10.1509/jm.16.0179
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- Publication type:
- Article
8
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
- Published in:
- Journal of Marketing, 2018, v. 82, n. 5, p. 20, doi. 10.1509/jm.16.0140
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- Publication type:
- Article