Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 4
Results: 10
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 127, doi. 10.1509/jm.16.0269
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- Publication type:
- Article
Video Content Marketing: The Making of Clips.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 86, doi. 10.1509/jm.16.0048
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- Publication type:
- Article
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 102, doi. 10.1509/jm.17.0277
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- Publication type:
- Article
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 70, doi. 10.1509/jm.14.0510
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- Publication type:
- Article
Marketing Channel Management by Multinational Corporations in Foreign Markets.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 49, doi. 10.1509/jm.16.0335
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- Publication type:
- Article
Sales-to-Marketing Job Transitions.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 32, doi. 10.1509/jm.17.0279
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- Publication type:
- Article
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 19, doi. 10.1509/jm.15.0365
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- Publication type:
- Article
A Commentary on “Transformative Marketing: The Next 20 Years”.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 15, doi. 10.1509/jm.82.43
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- Publication type:
- Article
Reflections on “Transformative Marketing: The Next 20 Years”.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 13, doi. 10.1509/jm.82.42
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- Publication type:
- Article
Transformative Marketing: The Next 20 Years.
- Published in:
- 2018
- By:
- Publication type:
- Editorial