Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 4

Results: 10

Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 127, doi. 10.1509/jm.16.0269

By:

Blanchard, Simon J.;
Hada, Mahima;
Carlson, Kurt A.

Publication type:

Article

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 102, doi. 10.1509/jm.17.0277

By:

Grewal, Dhruv;
Ahlbom, Carl-Philip;
Beitelspacher, Lauren;
Noble, Stephanie M.;
Nordfält, Jens

Publication type:

Article

Video Content Marketing: The Making of Clips.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 86, doi. 10.1509/jm.16.0048

By:

Liu, Xuan;
Wei Shi, Savannah;
Teixeira, Thales;
Wedel, Michel

Publication type:

Article

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 70, doi. 10.1509/jm.14.0510

By:

Jia, He (Michael);
Yang, Sha;
Lu, Xianghua;
Whan Park, C.

Publication type:

Article

Marketing Channel Management by Multinational Corporations in Foreign Markets.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 49, doi. 10.1509/jm.16.0335

By:

Grewal, Rajdeep;
Saini, Amit;
Kumar, Alok;
Robert Dwyer, F.;
Dahlstrom, Robert

Publication type:

Article

Sales-to-Marketing Job Transitions.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 32, doi. 10.1509/jm.17.0279

By:

Johnson, Jeff S.;
Matthes, Joseph M.

Publication type:

Article

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 19, doi. 10.1509/jm.15.0365

By:

Ramaswamy, Venkat;
Ozcan, Kerimcan

Publication type:

Article

A Commentary on “Transformative Marketing: The Next 20 Years”.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 15, doi. 10.1509/jm.82.43

By:

Varadarajan, Rajan

Publication type:

Article

Reflections on “Transformative Marketing: The Next 20 Years”.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 13, doi. 10.1509/jm.82.42

By:

Meyer, Robert

Publication type:

Article

Transformative Marketing: The Next 20 Years.

Published in:

2018

By:

Kumar, V.

Publication type:

Editorial