An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 142, doi. 10.1509/jm.16.0247
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 3
Results: 8
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A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 124, doi. 10.1509/jm.16.0476
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- Article
3
(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?
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- Journal of Marketing, 2018, v. 82, n. 3, p. 108, doi. 10.1509/jm.15.0150
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- Article
4
Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
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- Journal of Marketing, 2018, v. 82, n. 3, p. 87, doi. 10.1509/jm.15.0297
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- Publication type:
- Article
5
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements.
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- Journal of Marketing, 2018, v. 82, n. 3, p. 70, doi. 10.1509/jm.16.0169
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- Publication type:
- Article
6
Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 45, doi. 10.1509/jm.16.0346
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- Publication type:
- Article
7
The Role of the Partner Brand’s Social Media Power in Brand Alliances.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 25, doi. 10.1509/jm.15.0536
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- Publication type:
- Article
8
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 1, doi. 10.1509/jm.16.0250
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- Publication type:
- Article