Works matching IS 00222429 AND DT 2018 AND VI 82 AND IP 2
Results: 8
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 142, doi. 10.1509/jm.15.0511
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- Article
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 124, doi. 10.1509/jm.16.0276
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- Article
Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the "Crowd".
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- Journal of Marketing, 2018, v. 82, n. 2, p. 106, doi. 10.1509/jm.15.0481
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- Article
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 85, doi. 10.1509/jm.16.0124
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- Article
The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 64, doi. 10.1509/jm.15.0121
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- Article
Strategic Information Transmission in Peer-to-Peer Lending Markets.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 42, doi. 10.1509/jm.16.0113
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- Article
Share Repurchases and Myopia: Implications on the Stock and Consumer Markets.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 19, doi. 10.1509/jm.16.0200
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- Article
Converging on a New Theoretical Foundation for Selling.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 1, doi. 10.1509/jm.16.0268
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- Article