Works matching IS 00222429 AND DT 2017 AND VI 81 AND IP 6
Results: 8
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 99, doi. 10.1509/jm.16.0211
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- Article
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 132, doi. 10.1509/jm.16.0038
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- Article
Customer Inspiration: Conceptualization, Scale Development, and Validation.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 116, doi. 10.1509/jm.15.0007
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- Article
The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 79, doi. 10.1509/jm.16.0125
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- Article
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 62, doi. 10.1509/jm.15.0205
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- Article
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 42, doi. 10.1509/jm.16.0457
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- Article
Online Shopping and Social Media: Friends or Foes?
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- Journal of Marketing, 2017, v. 81, n. 6, p. 24, doi. 10.1509/jm.14.0344
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- Article
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 1, doi. 10.1509/jm.14.0305
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- Article