Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 121
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2017 AND VI 81 AND IP 5
Results: 11
1
2
Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 104, doi. 10.1509/jm.16.0311
- By:
- Publication type:
- Article
3
Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 86, doi. 10.1509/jm.15.0537
- By:
- Publication type:
- Article
4
Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 67, doi. 10.1509/jm.15.0291
- By:
- Publication type:
- Article
5
The Role of Mere Closeness: How Geographic Proximity Affects Social Influence.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 49, doi. 10.1509/jm.16.0057
- By:
- Publication type:
- Article
6
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 30, doi. 10.1509/jm.15.0535
- By:
- Publication type:
- Article
7
Comparative Price and the Design of Effective Product Communications.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 16, doi. 10.1509/jm.16.0018
- By:
- Publication type:
- Article
8
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 1, doi. 10.1509/jm.15.0178
- By:
- Publication type:
- Article
9
2016 MARKETING SCIENCE INSTITUTE/H. PAUL ROOT AWARD.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. vi
- Publication type:
- Article
10
2016 SHELBY D. HUNT/HAROLD H. MAYNARD AWARD.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. v
- Publication type:
- Article
11
2017 SHETH FOUNDATION/JOURNAL OF MARKETING AWARD.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. iv
- Publication type:
- Article