The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 130, doi. 10.1509/jm.14.0089
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2017 AND VI 81 AND IP 3
Results: 8
1
2
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 111, doi. 10.1509/jm.15.0074
- By:
- Publication type:
- Article
3
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 96, doi. 10.1509/jm.15.0267
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- Publication type:
- Article
4
Provision of Optional Versus Standard Product Features in Competition.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 80, doi. 10.1509/jm.15.0208
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- Publication type:
- Article
5
How Does Local-Global Identity Affect Price Sensitivity?
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 62, doi. 10.1509/jm.15.0206
- By:
- Publication type:
- Article
6
The Service-Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 41, doi. 10.1509/jm.15.0395
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- Publication type:
- Article
7
Online Relationship Formation.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 21, doi. 10.1509/jm.15.0430
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- Publication type:
- Article
8
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 1, doi. 10.1509/jm.15.0340
- By:
- Publication type:
- Article