The Effects of Advertised Quality Emphasis and Objective Quality on Sales.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 114, doi. 10.1509/jm.15.0353
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2017 AND VI 81 AND IP 2
Results: 8
1
2
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 99, doi. 10.1509/jm.15.0398
- By:
- Publication type:
- Article
3
The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 83, doi. 10.1509/jm.15.0402
- By:
- Publication type:
- Article
4
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 64, doi. 10.1509/jm.15.0275
- By:
- Publication type:
- Article
5
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 45, doi. 10.1509/jm.15.0372
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- Publication type:
- Article
6
Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 25, doi. 10.1509/jm.15.0358
- By:
- Publication type:
- Article
7
Gamified Information Presentation and Consumer Adoption of Product Innovations.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 8, doi. 10.1509/jm.15.0396
- By:
- Publication type:
- Article
8
Integrating Theory and Practice in Marketing.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 1, doi. 10.1509/jm.80.2.1
- By:
- Publication type:
- Article