Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 136, doi. 10.1509/jm.15.0300
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2017 AND VI 81 AND IP 1
Results: 8
1
2
The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 118, doi. 10.1509/jm.15.0282
- By:
- Publication type:
- Article
3
Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 103, doi. 10.1509/jm.15.0369
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- Publication type:
- Article
4
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 83, doi. 10.1509/jm.15.0315
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- Publication type:
- Article
5
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 59, doi. 10.1509/jm.14.0138
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- Publication type:
- Article
6
Data Privacy: Effects on Customer and Firm Performance.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 36, doi. 10.1509/jm.15.0497
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- Publication type:
- Article
7
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 17, doi. 10.1509/jm.15.0519
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- Publication type:
- Article
8
Why the Dynamics of Competition Matter for Category Profitability.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 1, doi. 10.1509/jm.15.0304
- By:
- Publication type:
- Article