Introduction to the Special Issue--Mapping the Boundaries of Marketing: What Needs to Be Known.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 1, doi. 10.1509/jm.80.6.1
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- Article
Works matching IS 00222429 AND DT 2016 AND VI 80 AND IP 6
Results: 8
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Organizing for Marketing Excellence.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 6, doi. 10.1509/jm.15.0423
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- Article
3
Understanding Customer Experience Throughout the Customer Journey.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 69, doi. 10.1509/jm.15.0420
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- Article
4
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 122, doi. 10.1509/jm.15.0419
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- Article
5
Demonstrating the Value of Marketing.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417
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- Article
6
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 146, doi. 10.1509/jm.15.0415
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- Article
7
Creating Enduring Customer Value.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 36, doi. 10.1509/jm.15.0414
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- Article
8
Marketing Analytics for Data-Rich Environments.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 97, doi. 10.1509/jm.15.0413
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- Article