An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 122, doi. 10.1509/jm.16.0248
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2016 AND VI 80 AND IP 5
Results: 10
1
2
Satisfaction (Mis)pricing Revisited: Real? Really Big?
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 116, doi. 10.1509/jm.16.0236
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- Publication type:
- Article
3
Customer Satisfaction and Long-Term Stock Returns.
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- Journal of Marketing, 2016, v. 80, n. 5, p. 110, doi. 10.1509/jm.16.0214
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- Publication type:
- Article
4
Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?
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- Journal of Marketing, 2016, v. 80, n. 5, p. 108, doi. 10.1509/jm.80.5.1
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- Publication type:
- Article
5
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 92, doi. 10.1509/jm.15.0229
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- Publication type:
- Article
6
Understanding Value-Added Resellers' Assortments of Multicomponent Systems.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 76, doi. 10.1509/jm.15.0015
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- Publication type:
- Article
7
Dynamic Relationship Marketing.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 53, doi. 10.1509/jm.15.0066
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- Publication type:
- Article
8
The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 34, doi. 10.1509/jm.15.0060
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- Publication type:
- Article
9
(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 20, doi. 10.1509/jm.16.0154
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- Publication type:
- Article
10
Binge Watching and Advertising.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 1, doi. 10.1509/jm.15.0258
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- Publication type:
- Article