Authority Relinquishment in Agency Relationships.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 42, doi. 10.1509/jm.12.0349
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2016 AND VI 80 AND IP 3
Results: 6
1
2
Brand Buzz in the Echoverse.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033
- By:
- Publication type:
- Article
3
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 25, doi. 10.1509/jm.15.0006
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- Publication type:
- Article
4
What Drives a Firm's Choice of Product Recall Remedy? The Impact Remedy Cost, Product Hazard, and the CEO.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 79, doi. 10.1509/jm.14.0382
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- Publication type:
- Article
5
What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 60, doi. 10.1509/jm.15.0153
- By:
- Publication type:
- Article
6
How Business Customers Judge Solutions: Solution Quality and Value in Use.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 3, p. 96, doi. 10.1509/jm.15.0109
- By:
- Publication type:
- Article