Works matching IS 00222429 AND DT 2016 AND VI 80 AND IP 1
Results: 7
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 106, doi. 10.1509/jm.14.0192
- By:
- Publication type:
- Article
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 84, doi. 10.1509/jm.14.0389
- By:
- Publication type:
- Article
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 65, doi. 10.1509/jm.15.0327
- By:
- Publication type:
- Article
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 47, doi. 10.1509/jm.14.0057
- By:
- Publication type:
- Article
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 26, doi. 10.1509/jm.15.0013
- By:
- Publication type:
- Article
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 7, doi. 10.1509/jm.14.0249
- By:
- Publication type:
- Article
My Reflections on Publishing in Journal of Marketing.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 1, doi. 10.1509/jm.80.1.1
- By:
- Publication type:
- Article