Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 50, doi. 10.1509/jm.14.0100
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 6
Results: 6
1
2
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 34, doi. 10.1509/jm.13.0521
- By:
- Publication type:
- Article
3
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 17, doi. 10.1509/jm.14.0357
- By:
- Publication type:
- Article
4
How Kinetic Property Shapes Novelty Perceptions.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 94, doi. 10.1509/jm.14.0284
- By:
- Publication type:
- Article
5
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 71, doi. 10.1509/jm.10.0413
- By:
- Publication type:
- Article
6
Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 1, doi. 10.1509/jm.14.0444
- By:
- Publication type:
- Article