Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 100, doi. 10.1509/jm.13.0212
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 5
Results: 8
1
2
Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing--Finance Interface in Product-Harm Crisis Management.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 80, doi. 10.1509/jm.14.0273
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- Publication type:
- Article
3
What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 63, doi. 10.1509/jm.12.0404
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- Publication type:
- Article
4
Transformational Relationship Events.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 39, doi. 10.1509/jm.15.0105
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- Publication type:
- Article
5
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 21, doi. 10.1509/jm.13.0312
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- Publication type:
- Article
6
2014 SHELBY D. HUNT/HAROLD H. MAYNARD AWARD.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 1
- Publication type:
- Article
7
2015 SHETH FOUNDATION/JOURNAL OF MARKETING AWARD.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 1
- Publication type:
- Article
8
Marketing Department Power and Firm Performance.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 1, doi. 10.1509/jm.13.0522
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- Publication type:
- Article