Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 56, doi. 10.1509/jm.13.0410
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 4
Results: 6
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Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 94, doi. 10.1509/jm.12.0166
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- Publication type:
- Article
3
Developing Donor Relationships: The Role of the Breadth of Giving.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 77, doi. 10.1509/jm.14.0351
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- Article
4
Regaining "Lost" Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 34, doi. 10.1509/jm.14.0107
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- Publication type:
- Article
5
United We Stand: The Impact of Buying Groups on Retailer Productivity.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 16, doi. 10.1509/jm.14.0202
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- Publication type:
- Article
6
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 1, doi. 10.1509/jm.13.0228
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- Publication type:
- Article