Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 23, doi. 10.1509/jm.14.0288
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 3
Results: 6
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The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson--Customer Interactions.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 91, doi. 10.1509/jm.13.0505
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- Article
3
New Product Design: Concept, Measurement, and Consequences.
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- Journal of Marketing, 2015, v. 79, n. 3, p. 41, doi. 10.1509/jm.14.0199
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- Article
4
The Chief Marketing Officer Matters!
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 1, doi. 10.1509/jm.14.0244
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- Publication type:
- Article
5
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 74, doi. 10.1509/jm.14.0091
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- Publication type:
- Article
6
The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 3, p. 57, doi. 10.1509/jm.13.0286
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- Publication type:
- Article