The Handmade Effect: What's Love Got to Do with It?
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 98, doi. 10.1509/jm.14.0018
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 2
Results: 6
1
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Beyond Fungible: Transforming Money into Moral and Social Resources.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 79, doi. 10.1509/jm.13.0437
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- Publication type:
- Article
3
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 62, doi. 10.1509/jm.12.0408
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- Article
4
Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 40, doi. 10.1509/jm.13.0218
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- Article
5
A Meta-Analysis of Electronic Word-of-Mouth Elasticity.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 19, doi. 10.1509/jm.14.0169
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- Publication type:
- Article
6
Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 1, doi. 10.1509/jm.13.0026
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- Publication type:
- Article