Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 1, p. 1, doi. 10.1509/jm.79.1.1
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2015 AND VI 79 AND IP 1
Results: 7
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What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 97, doi. 10.1509/jm.13.0303
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- Article
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The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 83, doi. 10.1509/jm.13.0263
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- Article
4
Leveraging Trends in Online Searches for Product Features in Market Response Modeling.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 29, doi. 10.1509/jm.12.0459
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- Publication type:
- Article
5
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 64, doi. 10.1509/jm.13.0490
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- Publication type:
- Article
6
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 1, p. 44, doi. 10.1509/jm.13.0479
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- Publication type:
- Article
7
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 1, p. 10, doi. 10.1509/jm.12.0328
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- Publication type:
- Article