The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 143, doi. 10.1509/jm.13.0475
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 6
Results: 8
1
2
Cause Marketing Effectiveness and the Moderating Role of Price Discounts.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 120, doi. 10.1509/jm.14.0003
- By:
- Publication type:
- Article
3
Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 103, doi. 10.1509/jm.13.0280
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- Publication type:
- Article
4
Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer-Company Identification over Time.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 78, doi. 10.1509/jm.13.0509
- By:
- Publication type:
- Article
5
Managing Customer and Organizational Complexity in Sales Organizations.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 59, doi. 10.1509/jm.12.0296
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- Publication type:
- Article
6
Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 38, doi. 10.1509/jm.13.0300
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- Publication type:
- Article
7
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 17, doi. 10.1509/jm.13.0104
- By:
- Publication type:
- Article
8
Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 6, p. 1, doi. 10.1509/jm.13.0524
- By:
- Publication type:
- Article