Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 6
Results: 8
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 143, doi. 10.1509/jm.13.0475
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- Article
Cause Marketing Effectiveness and the Moderating Role of Price Discounts.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 120, doi. 10.1509/jm.14.0003
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- Article
Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 103, doi. 10.1509/jm.13.0280
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- Article
Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer-Company Identification over Time.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 78, doi. 10.1509/jm.13.0509
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- Article
Managing Customer and Organizational Complexity in Sales Organizations.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 59, doi. 10.1509/jm.12.0296
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- Article
Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 38, doi. 10.1509/jm.13.0300
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- Article
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 17, doi. 10.1509/jm.13.0104
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- Article
Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 1, doi. 10.1509/jm.13.0524
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- Article