Green Claims and Message Frames: How Green New Products Change Brand Attitude.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 119, doi. 10.1509/jm.13.0387
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 5
Results: 8
1
2
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 138, doi. 10.1509/jm.13.0253
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- Publication type:
- Article
3
Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 99, doi. 10.1509/jm.13.0220
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- Publication type:
- Article
4
The Role of Culture in International Relationship Marketing.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 78, doi. 10.1509/jm.13.0185
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- Publication type:
- Article
5
Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 58, doi. 10.1509/jm.12.0529
- By:
- Publication type:
- Article
6
Customer Complaints and Recovery Effectiveness: A Customer Base Approach.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 42, doi. 10.1509/jm.12.0317
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- Publication type:
- Article
7
An Examination of Social Influence on Shopper Behavior Using Video Tracking Data.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 24, doi. 10.1509/jm.12.0106
- By:
- Publication type:
- Article
8
Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 1, doi. 10.1509/jm.12.0442
- By:
- Publication type:
- Article