Price Promotion for Emotional Impact.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 80, doi. 10.1509/jm.12.0338
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 4
Results: 8
1
2
Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 59, doi. 10.1509/jm.13.0174
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- Publication type:
- Article
3
Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 41, doi. 10.1509/jm.13.0301
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- Publication type:
- Article
4
News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 97, doi. 10.1509/jm.13.0198
- By:
- Publication type:
- Article
5
Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 4, doi. 10.1509/jm.12.0314
- By:
- Publication type:
- Article
6
Competently Ordinary: New Middle Class Consumers in the Emerging Markets.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 125, doi. 10.1509/jm.12.0190
- By:
- Publication type:
- Article
7
The Informational Value of Social Tagging Networks.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 21, doi. 10.1509/jm.12.0151
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- Publication type:
- Article
8
Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 113, doi. 10.1509/jm.12.0056
- By:
- Publication type:
- Article